Just redo it: inside Nike’s plans to put the swoosh back into its sales
The world’s largest sportswear company was wobbling amid complaints that it had become too safe. Armed with a provocative new slogan, the company reveals the innovations and strategy it hopes will turn its reputation around
The entrance to Nike’s swish global headquarters in Beaverton, Oregon is paved with rough cobbles, designed to remind employees to watch their step when they go forward.
Last summer, though, not even the world’s biggest sports brand could stop itself from taking an almighty tumble.