ADIDAS ORIGINALS DIVES INTO THE ARCHIVE TO PRESENT THE “2000 RUNNING” COLLECTION

The adidas brand has been around since 1948. The adidas Originals is really fun. What is fascinating to me is how some of the older running product resonates with teenagers and young adults.  The other lesson is this. The key influencers know authenticity. adidas is authentic.  The challenges with fashion is that it suggests a […]