Ehime Marathon’s Local Economic Impact Estimated at $3.1 Million USD

A record-breaking 10,547 people ran the 61st edition of the Ehime Marathon on February 11th, generating a local economic impact of roughly ¥467,000,000 (~$3.1 million USD). The Iyogin Regional Economic Research Center (IRERC) estimated that the marathon generated ¥370,000,000 (~$2.5 million USD) is "direct impact" including organizers’ operating expenses and runners’ transportation and

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